pearl lomax
a typographic discourse sentimental icon set
museum of matchbooks
thematic icon set
amélie title sequence
type animations
book jacket redesign
outline brochure
funk normal
identity system
love's way
posters+
about
insta
Silver ADDY Award Winning piece in Nashville
objective
my objective with this project was to create an identity system for myself that visually expressed the qualities of my character. i value being true to myself and maintaining a boldness in my values. i also live my life in an organized manner, which is a quality i believe to be essential to my ability to go about life spontaneously and thoroughly.
process
designing for oneself can be difficult because as a designer you are constantly catering to another’s restrictions and guidelines. at first it felt uncomfortable to design for myself and put together a set of rules for the branding because, similarly to putting together a brand for a client, we must further discover who we are and what qualities of ourselves should be made known. in this process i not only learned something about design but also myself.
evolution
this project evolved in paper use and the treatment
of my logo. because the most bold element on these compositions is my name i wanted to use this identifiable term pearl reflected in another element such as material of printing surface. for this reason i chose to print on pearlescent paper to accent the quality of my logo.